Thursday, August 9, 2007

The other side

As of May 9th 2007 I am in the world of the W9's. Opportunities and need crossed paths where I stood and led me in somewhat different direction. With my involvement on Adobe's Biomedical Image Advisory Group I saw the need of training other scientists in the use of Photoshop for communication and research.

Many perceive Photoshop as a difficult program and the multitudes are intimidated not only by its complexity but by imaging in general. Someday there will be a fourth R taught in school. Along with reading, writing, and rithmatic should be really good imaging.

How many of us are fearful of a word processor. Working with language is as complex as working with images. The power of words can match the power of images. Verbal communication can be eloquent and beautiful or fragmented and disturbing. But many years of training and effort gives us comfort to concentrate more on the content of our words than the controls in the software aiding us in the act of communication. If everyone had as much training in working with visual arts and technology Photoshop would seem less imposing.

All that being said, our society increasingly relies on the visual presentation of information. To take the time to learn and apply imaging resources is an endeavor that will be rewarded by communication your intended message efficiently and effectively.